Sep 14, 2011 · In addition to Tate Taylor, there were other parties involved in bringing The Help to Greenwood.The Mississippi Development Authority (MDA), the Mississippi Film Office, a division of MDA’s Tourism Division, the City of Greenwood, Leflore County, the Greenwood Convention and Visitors Bureau, the Greenwood-Leflore-Carroll Economic …In the movie, the main character, Aibileen (a black maid and nanny) would say the following words to the 4 year old child that she cared for every day: "You is kind, You is smart, You is important ...The Help, an emotionally enveloping, sharply alive big-canvas adaptation of Kathryn Stockett’s powerful 2009 novel, is rooted in that truth more deeply than just about any Hollywood movie I can ...Watch The Help | Disney+. A white society girl interviews black housekeepers in the 1960s South.Where does The Help rank today? Show all movies in the JustWatch Streaming Charts. Streaming charts last updated: 9:17:26 AM, 04/22/2024. The Help is 2178 on the …Based on the critically acclaimed No. 1 New York Times best-selling debut novel by Kathryn Stockett, The Help, adapted for the screen and directed by Tate Taylor, chronicles the relationship between …Apr 6, 2024 · The Help is a 2011 movie based on Stockett’s 2009 novel of the same title. It’s a period piece detailing how life was for African American helpers, their difficulties, daily struggles, and sources of hope. The movie and the book offer wisdom we can reflect on, and that’s why we’ve gathered some of the best quotes from both sources. The Help works beautifully as an entertaining film about a troubling period in American history and the people who were impacted by it. Full Review | Original Score: 3.5/4.0 | Sep 10, 2020 Key Takeaways: “The Help” is a powerful movie based on a bestselling novel, showcasing the struggles and triumphs of African-American maids in the 1960s American South. It’s a heartwarming story of friendship, empowerment, and the fight against injustice. “The Help” has left a lasting impact on audiences, sparking important ...The Association of Black Women Historians released a statement today, urging fans of both the best-selling novel and the new movie The Help to reconsider the popular tale of African American maids ...The Help Movie Change begins with a whisper. Aibileen Clark is a middle-aged African-American maid who has spent her life raising white children and has recently lost her only son; Minny Jackson is an African-American maid who has often offended her employers despite her family's struggles with money and her desperate need for jobs; and Eugenia …Aug 12, 2011 · The Association of Black Women Historians released a statement today, urging fans of both the best-selling novel and the new movie The Help to reconsider the popular tale of African American maids ...Celia sees a waitress with a tray of champagne glasses and nervously takes one. As Celia downs the glass of champagne, a group of female attendees looks at her with disgust. Hilly sits at a table with Jolene and Elizabeth and their husbands. William waves at Celia, and watches her long after she has moved on.5 days ago · Constantine was born on December 24, 1883 and died on March 15, 1963. Community content is available under CC-BY-SA unless otherwise noted. Constantine Bates is the 80-year-old African American maid who worked for the Phelans'. She loved Skeeter and took care of her while Skeeter's mother, Charlotte Phelan, had stomach …The Help. 2011 · 2 hr 26 min. PG-13. Drama. In 1960s Mississippi, a Southern girl turns her small town on its ear when she interviews African-American maids who have worked for white families. Subtitles: English. Starring: Jessica Chastain Viola Davis Bryce Dallas Howard Allison Janney Christopher Lowell Ahna O'Reilly Sissy Spacek Octavia ...Constantine was born on December 24, 1883 and died on March 15, 1963. Community content is available under CC-BY-SA unless otherwise noted. Constantine Bates is the 80-year-old African American maid who worked for the Phelans'. She loved Skeeter and took care of her while Skeeter's mother, Charlotte Phelan, had stomach cancer and became …May 2, 2019 · All prices were accurate at the time of publishing. Set in 1960s Mississippi, the movie adaptation of the best-selling novel The Help looks at the complex relationships between African-American housekeepers and the white women they work for. Food plays a role in the story, but instead of turning to the usual caterers and food stylists for help ...Mar 4, 2024 · Key Takeaways: “The Help” is a powerful movie based on a bestselling novel, showcasing the struggles and triumphs of African-American maids in the 1960s American South. It’s a heartwarming story of friendship, empowerment, and the fight against injustice. “The Help” has left a lasting impact on audiences, sparking important ... I've no time for sanitised bullshit like this, especially if it's going to take up 2.5 hours of my life. The Help is such an obvious white saviour narrative, and it's one of those usual centrist awards bait films, liberal enough to highlight inequality but conservative in that it pretends racism and exploitation ended in the 1960s. At least Green Book was an amusing film …Dec 6, 2011 · Led by Emma Stone, Academy Award®-nominated Viola Davis (Best Supporting Actress, Doubt, 2008), Octavia Spencer and Bryce Dallas Howard, The Help is an inspirational, courageous and empowering story about very different, extraordinary women in the 1960s South who build an unlikely friendship around a secret writing project — one that breaks ... · Expert Answers. Here are six significant scenes in The Help. Whether they are the biggest ones or the most meaningful ones is a matter of personal perspective. The first two actually happen off ... The Help. The Help is a historical fiction novel by American author Kathryn Stockett published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s. A USA Today article called it one of the "summer sleeper hits ." [1] An early review in The New York Times ... I've no time for sanitised bullshit like this, especially if it's going to take up 2.5 hours of my life. The Help is such an obvious white saviour narrative, and it's one of those usual centrist awards bait films, liberal enough to highlight inequality but conservative in that it pretends racism and exploitation ended in the 1960s. At least Green Book was an amusing film …Dec 6, 2011 · Led by Emma Stone, Academy Award®-nominated Viola Davis (Best Supporting Actress, Doubt, 2008), Octavia Spencer and Bryce Dallas Howard, The Help is an inspirational, courageous and empowering story about very different, extraordinary women in the 1960s South who build an unlikely friendship around a secret writing project — one that breaks ... Show all movies in the JustWatch Streaming Charts. Streaming charts last updated: 9:17:26 AM, 04/22/2024 . The Help is 2178 on the JustWatch Daily Streaming Charts today. The movie has moved up the charts by 762 places since yesterday. In the United States, it is currently more popular than Croczilla but less popular than Tourist Trap. The Association of Black Women Historians released a statement today, urging fans of both the best-selling novel and the new movie The Help to reconsider the popular tale of African American maids ...The movie “The Help” written and directed by Tate Taylor creates a staggering impression on audiences all around because of the real life and personal qualities within the film. The film The Help captures the lives of colored maids working in white homes during the Civil Rights era in 1962. The film takes place in Jackson, Mississippi and ...Minny Jackson. One of the novel’s three narrators and protagonists. Minny is Aibileen’s best friend, a mother of five, and has also worked as a maid since the age of fourteen. Minny is known for both her cooking and her tendency to talk back to her white employers, which often gets her into trouble. Although Minny has no problem being ...The Help, a film review by Courtney Cureton The Help is a famous novel turned Oscar-winning movie about the lives of black female domestic workers in Jackson, Mississippi, at the turn of the Jim Crow Era. We follow the lives of two domestic workers, Aibileen Clark (played by Viola Davis) and Minny Jackson (played by Octavia Spencer).4 days ago · The Help is 1382 on the JustWatch Daily Streaming Charts today. The movie has moved up the charts by 845 places since yesterday. In the United Kingdom, it is currently more popular than Triple 9 but less popular than The Sapphires.1.34M subscribers. Subscribed. 6.1K. 3M views 12 years ago. Check out the official movie trailer for The Help starring Emma Stone, Viola Davis and Octavia … Help!: Directed by Richard Lester. With The Beatles, Leo McKern, Eleanor Bron, Victor Spinetti. Sir Ringo Starr finds himself the human sacrifice target of a cult, and his fellow members of The Beatles must try to protect him from it. Led by Emma Stone, Viola Davis, Octavia Spencer and Bryce Dallas Howard, The Help is an inspirational, courageous and empowering story about very …The first thought hearing about “The Jinx – Part Two” was, what could they possibly do for an encore – reanimate the late Robert Durst and have him confess on a …Jul 15, 2020 · Viola Davis regrets role in. The Help. : 'Feels like I betrayed myself, and my people'. Viola Davis was nominated for an Academy Award for her portrayal of 1960s housemaid Aibileen Clark in 2011's ...The JustWatch Daily Streaming Charts are calculated by user activity within the last 24 hours. This includes clicking on a streaming offer, adding a title to a watchlist, and marking a title as 'seen'. This includes data from ~1.3 million movie & TV show fans per day.The Association of Black Women Historians released a statement today, urging fans of both the best-selling novel and the new movie The Help to reconsider the popular tale of African American maids ... Show all movies in the JustWatch Streaming Charts. Streaming charts last updated: 9:17:26 AM, 04/22/2024 . The Help is 2178 on the JustWatch Daily Streaming Charts today. The movie has moved up the charts by 762 places since yesterday. In the United States, it is currently more popular than Croczilla but less popular than Tourist Trap. Help!: Directed by Richard Lester. With The Beatles, Leo McKern, Eleanor Bron, Victor Spinetti. Sir Ringo Starr finds himself the human sacrifice target of a cult, and his fellow members of The Beatles must try to protect him from it. Aug 10, 2011 · Purchase The Help on digital and stream instantly or download offline. The #1 New York Times bestseller by Kathryn Stockett comes to vivid life through the powerful performances of a phenomenal ensemble cast. Led by Emma Stone, Viola Davis, Octavia Spencer and Bryce Dallas Howard, The Help is an inspirational, courageous and empowering story about very different, extraordinary women in the ... The Help, set against the backdrop of the civil rights movement in 1960s Mississippi, tells the poignant story of a young writer who develops an unexpected friendship with two black maids. Their shared project, a book documenting the maids' experiences, offers a candid glimpse into the racism they encounter in their daily lives.The Help (2011) cast and crew credits, including actors, actresses, directors, writers and more. Menu. Movies. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets …The Help keep right on helping. Roger Ebert August 09, 2011. Tweet. Octavia Spencer and Viola Davis in "The Help." Now streaming on: Powered by JustWatch. "The Help" is a safe film about a volatile …Apr 14, 2013 · Preheat oven to 350. Remove the pie crust from the freezer and allow to thaw for about 20 minutes before using. In a medium mixing bowl, mix together the flour, eggs and sugar until mixed well. Using a double boiler, melt the butter and chocolate, stirring frequently until completely mixed. 4 days ago · Celia Foote, an Academy Award nominated role, is a 27-year-old woman who hired Minny to be her maid because she can't cook, and wants to learn how to cook for her husband. Minny is about the best cook in Jackson, Mississippi. After Minny got fired by Hilly, Aibileen makes Minny work for Celia. Celia is shown as not very worldly, but gentle and …The Help takes place between the summers of 1962 and 1964 in Jackson, Mississippi. Set against the backdrop of the civil rights movement, the novel focuses on a reckoning on race and segregation in a far more intimate sphere than the national stage: the home. Alternating between the perspectives of two Black maids, Aibileen and Minny, and one ...The Help. In 1960s Mississippi, Southern society girl Skeeter turns her small town on its ear when she interviews the black women who have spent their lives taking care of …Buy Help on Prime Video. Sarah (Jodie Comer) is smart, but she's never fitted in, not in education and not in work. Her family told her she'd never amount to anything but she unexpectedly finds ...Nov 9, 2020 · Subject: Beatles- HELP. The height of BeatleMania. Well I guess it would be '64, but still. A rollicking good time was had by all. These 4 lads changed the World ! Help! [1965] The Beatles. The Help Monologues. An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go …The Help. 2011 · 2 hr 26 min. PG-13. Drama. In 1960s Mississippi, a Southern girl turns her small town on its ear when she interviews African-American maids who have worked for white families. Subtitles: English. Starring: Jessica Chastain Viola Davis Bryce Dallas Howard Allison Janney Christopher Lowell Ahna O'Reilly Sissy Spacek Octavia ... About. Help! Released in 1965, "HELP!" was the second feature film from The Beatles, who reunited with "A Hard Day's Night" director Richard Lester for the globetrotting comedy. After Ringo becomes unwittingly attached to a mysterious gift from a fan—a sacred ruby ring that gets stuck on his finger—the band goes on the run from a cast of ... Aug 10, 2011 · The novel, set in Jackson, Mississippi, in the early sixties, is predictable, heavy-handed, and rich in cringe-worthy Southern-Negra’ dialect. But it’s also rich in evocative detail, in close ...Based on the critically acclaimed No. 1 New York Times best-selling debut novel by Kathryn Stockett, The Help, adapted for the screen and directed by Tate Taylor, chronicles the relationship between …Based on the critically acclaimed No. 1 New York Times best-selling debut novel by Kathryn Stockett, The Help, adapted for the screen and directed by Tate Taylor, chronicles the relationship between …Visit the movie page for 'The Help' on Moviefone. Discover the movie's synopsis, cast details and release date. Watch trailers, exclusive interviews, and movie review. Your guide to this cinematic ...Buy Help on Prime Video. Sarah (Jodie Comer) is smart, but she's never fitted in, not in education and not in work. Her family told her she'd never amount to anything but she unexpectedly finds ...Aug 7, 2011 · The Help A stirring black-empowerment tale that personalizes the civil rights movement through the testimony of domestic servants working in Jackson, Miss., circa 1963.Rotten Tomatoes Trailers. 15.8M subscribers. 4.4K. 752K views 12 years ago. Based on one of the most talked about books in years and a #1 New York Times best-selling …Plot summary. Film adaptation. Lawsuit. Awards and honors. See also. References. The Help is a historical fiction novel by American author Kathryn Stockett published by …Aug 10, 2011 · The Help - Metacritic. 2011. PG-13. Walt Disney Studios Motion Pictures. 2 h 26 m. Summary Mississippi during the 1960s: Skeeter, a southern society girl, returns from college determined to become a writer, but turns her friends' lives--and a small Mississippi town--upside down when she decides to interview the black women who have spent their ... THE HELP is an intimate epic that measures the cultural divide in the American south at a critical moment in the nation's march toward racial harmony. Tate Taylor's film adaptation of Kathryn Stockett's bestseller soars above and beyond stereotypes to illustrate how tolerance is taught, not inherited. Measured and moving performances by Emma ... The Help is a 2011 movie based on Stockett’s 2009 novel of the same title. It’s a period piece detailing how life was for African American helpers, their difficulties, daily struggles, and sources of hope. The movie and the book offer wisdom we can reflect on, and that’s why we’ve gathered some of the best quotes from both sources.Sep 14, 2011 · In addition to Tate Taylor, there were other parties involved in bringing The Help to Greenwood.The Mississippi Development Authority (MDA), the Mississippi Film Office, a division of MDA’s Tourism Division, the City of Greenwood, Leflore County, the Greenwood Convention and Visitors Bureau, the Greenwood-Leflore-Carroll Economic … Show all movies in the JustWatch Streaming Charts. Streaming charts last updated: 9:17:26 AM, 04/22/2024 . The Help is 2178 on the JustWatch Daily Streaming Charts today. The movie has moved up the charts by 762 places since yesterday. In the United States, it is currently more popular than Croczilla but less popular than Tourist Trap. Jun 15, 2017 · A furious Hilly drinks a beer while driving; her station wagon flies down the country road leading to the Phelan farm. Hilly makes a left turn too fast. She loses control and fishtails momentarily. She speeds on, tossing the empty beer bottle and puffing on a … Help! (1965) cast and crew credits, including actors, actresses, directors, writers and more. Menu. Movies. Release Calendar Top 250 Movies Most Popular Movies Browse ... Apr 8, 2014 · The Help. Details: 2011, Rest of the world, USA, Cert 12A, 146 mins. Direction:Tate Taylor. Genre: Drama. Summary: 1960s drama in which southern white attitudes towards black "home help" are ...Summaries. An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which … · Expert Answers. Here are six significant scenes in The Help. Whether they are the biggest ones or the most meaningful ones is a matter of personal perspective. The first two actually happen off ...The Help focuses on three women in 1960s Jackson Mississippi: Aibileen, who works as a nanny and housekeeper for the Leefolt family; Minny, an outspoken maid; and Skeeter, a recent college graduate. Skeeter longs to pursue a career in writing that will take her beyond the stifling confines of her refined white southern society. Dismayed by the racist Home … · Expert Answers. Here are six significant scenes in The Help. Whether they are the biggest ones or the most meaningful ones is a matter of personal perspective. The first two actually happen off ...Mar 4, 2024 · Key Takeaways: “The Help” is a powerful movie based on a bestselling novel, showcasing the struggles and triumphs of African-American maids in the 1960s American South. It’s a heartwarming story of friendship, empowerment, and the fight against injustice. “The Help” has left a lasting impact on audiences, sparking important ... The JustWatch Daily Streaming Charts are calculated by user activity within the last 24 hours. This includes clicking on a streaming offer, adding a title to a watchlist, and marking a title as 'seen'. This includes data from ~1.3 million movie & TV show fans per day.Summer Movie Season has arrived at AMC! Check out our scorching lineup of must-see movies coming to theatres this summer, and learn more about our sizzling offers and promotions. Learn about the newest movies and find theater showtimes near you. Watch movie trailers and buy tickets online. Check out showtimes for movies out now in theaters. About. Help! Released in 1965, "HELP!" was the second feature film from The Beatles, who reunited with "A Hard Day's Night" director Richard Lester for the globetrotting comedy. After Ringo becomes unwittingly attached to a mysterious gift from a fan—a sacred ruby ring that gets stuck on his finger—the band goes on the run from a cast of ... The film, The Help, directed by Tate Taylor utilizes conflict between the African American and white characters to reveal the dominant attitude that the black race was inferior to the white race and were simply there to serve them. Through the black character’s perspectives, we get an insight into the conflicts and daily struggles the maids ...Jul 15, 2020 · Viola Davis regrets role in. The Help. : 'Feels like I betrayed myself, and my people'. Viola Davis was nominated for an Academy Award for her portrayal of 1960s housemaid Aibileen Clark in 2011's ...Jul 15, 2020 · Viola Davis regrets role in. The Help. : 'Feels like I betrayed myself, and my people'. Viola Davis was nominated for an Academy Award for her portrayal of 1960s housemaid Aibileen Clark in 2011's ... · Expert Answers. Here are six significant scenes in The Help. Whether they are the biggest ones or the most meaningful ones is a matter of personal perspective. The first two actually happen off ...Aug 10, 2011 · The Help - Metacritic. 2011. PG-13. Walt Disney Studios Motion Pictures. 2 h 26 m. Summary Mississippi during the 1960s: Skeeter, a southern society girl, returns from college determined to become a writer, but turns her friends' lives--and a small Mississippi town--upside down when she decides to interview the black women who have spent their ... However, Celia is far kinder and less prejudiced than the women she tries so hard to impress. Though Minny first sees Celia as dumb and lazy, Celia proves her strength when she attacks a home intruder, saving Minny’s life and showing there is far more to her than first meets the eye. A summary of Themes in Kathryn Stockett's The Help.Feb 15, 2016 · The moral dilemma of 1950’s racism is a prominent theme of the 2011 film, “The Help,” adapted from the novel of the same name by Katherine Stockett. The film was nominated for numerous Academy Awards (Octavia Spencer won for Best Supporting Actress) and won several Screen Actor’s Guild Awards – Octavia Spenser (Minny) and …Jun 19, 2020 · Disney. Howard isn't the only actor from The Help who wishes she'd turned down the script. Costar Viola Davis was nominated for an Oscar for her role as maid Aibileen Clark. She, too, felt that the movie did not do justice to the black experience and notes it was directed by a white man, Tate Taylor, and that the script was based on a book by a ... Gallery of 28 movie poster and cover images for The Help (2011). Synopsis: Aibileen Clark is a middle-aged African-American maid who has spent her life raising white children and has recently lost her only son; Minny Jackson is an African-American maid who has often offended her employers despite her family's struggles with money and her desperate …Oct 21, 2011 · Does new hit film The Help subvert or reinforce the stereotype, asks Xan Brooks. Mr Blandings Builds His Dream House is an amiable 1948 comedy that casts Cary Grant as an imperilled advertising ...Apr 8, 2014 · The Help. Details: 2011, Rest of the world, USA, Cert 12A, 146 mins. Direction:Tate Taylor. Genre: Drama. Summary: 1960s drama in which southern white attitudes towards black "home help" are ...Buy Help on Prime Video. Sarah (Jodie Comer) is smart, but she's never fitted in, not in education and not in work. Her family told her she'd never amount to anything but she unexpectedly finds ...Aug 18, 2020 · The Help becomes most-viewed movie on Netflix amid anti-racism protests. Leslie Jordan reveals how The Help cast rescued a puppy — and who they named it after. Oscars 2012: Casting 'The Help ...
I've no time for sanitised bullshit like this, especially if it's going to take up 2.5 hours of my life. The Help is such an obvious white saviour narrative, and it's one of those usual centrist awards bait films, liberal enough to highlight inequality but conservative in that it pretends racism and exploitation ended in the 1960s. At least Green Book was an amusing film …. Sfo to blr
Apr 8, 2014 · The Help. Details: 2011, Rest of the world, USA, Cert 12A, 146 mins. Direction:Tate Taylor. Genre: Drama. Summary: 1960s drama in which southern white attitudes towards black "home help" are ...The Association of Black Women Historians released a statement today, urging fans of both the best-selling novel and the new movie The Help to reconsider the popular tale of African American maids ... The #1 New York Times bestseller by Kathryn Stockett comes to vivid life through the powerful performances of a phenomenal ensemble cast. Led by Emma Stone, Viola Davis, Octavia Spencer and Bryce Dallas Howard, The Help is an inspirational, courageous and empowering story about very different, extraordinary women in the 1960s South who build an unlikely friendship around a secret writing ... About. Help! Released in 1965, "HELP!" was the second feature film from The Beatles, who reunited with "A Hard Day's Night" director Richard Lester for the globetrotting comedy. After Ringo becomes unwittingly attached to a mysterious gift from a fan—a sacred ruby ring that gets stuck on his finger—the band goes on the run from a cast of ...Aug 25, 2017 · Help! was the fifth studio album by the Beatles. It was produced by George Martin. The album put the songs from the movie on side 1 and the non-soundtrack songs on side B. The title track played ...April 22, 2024, 5:14 p.m. ET. The creative team behind the 1999 hit horror film “The Blair Witch Project” is calling for increased retroactive compensation for the movie’s …Jan 7, 2022 · The Help was a surprise hit in the summer of 2011 and it cleaned up at the box office as well as during award season the following year.The film tells the story of women of color who serve as maids to a white family in the south during the 1960s. RELATED: How Each Character In The Help Is Supposed To Look The film blends real life with fiction in …The Help A stirring black-empowerment tale that personalizes the civil rights movement through the testimony of domestic servants working in Jackson, Miss., circa 1963.Sep 16, 2021 · Help: Directed by Marc Munden. With Jodie Comer, Stephen Graham, Ian Hart, Lesley Sharp. Sarah seems to have found her calling working in a Liverpool care home where she has a special talent for connecting with the residents. Sep 3, 2017 · No, Watching 'The Help' on Netflix Does Not Count as Activism. By Claire Spellberg June 4, 2020, 10:00 a.m. ET. The Help jumped into Netflix's Top 10 immediately after hitting the platform, but ...The Help. At the dawn of the civil rights movement, three Mississippi women are about to take one extraordinary step. more. Starring: Viola DavisEmma StoneBryce Dallas Howard. Director: Tate Taylor. PG-13 Drama Black Stories Movie 2011. 5.1. hd. Stream thousands of shows and movies, with plans starting at $7.99/month. START YOUR FREE TRIAL.Sep 14, 2011 · In addition to Tate Taylor, there were other parties involved in bringing The Help to Greenwood.The Mississippi Development Authority (MDA), the Mississippi Film Office, a division of MDA’s Tourism Division, the City of Greenwood, Leflore County, the Greenwood Convention and Visitors Bureau, the Greenwood-Leflore-Carroll Economic Development Foundation and other local businesses and ... Summaries. An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which …Aug 10, 2011 · The Help - Metacritic. 2011. PG-13. Walt Disney Studios Motion Pictures. 2 h 26 m. Summary Mississippi during the 1960s: Skeeter, a southern society girl, returns from college determined to become a writer, but turns her friends' lives--and a small Mississippi town--upside down when she decides to interview the black women who have spent their ... In the movie, the main character, Aibileen (a black maid and nanny) would say the following words to the 4 year old child that she cared for every day: "You is kind, You is smart, You is important ....